Agenda
February 17, 2026
MDI Expo 2026 is packed with professional content; great keynote speakers, and 3 professional tracks:
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Quality & Regulation
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Digital Healthcare
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Design Practices
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Note: The Majority of presentations will be given in Hebrew
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Professional tracks presentations will start after a general assembly session.
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Event agenda - General
08:00 - 09:00
Breakfast, Exhibition Visit
09:00 - 10:40
10:40 - 11:20
Break, Exhibition Visit
11:20 - 13:00
Professional Tracks - Part 1 (Quality & Regulation, Digital Healthcare, Design Practices)
13:00 - 14:00
Lunch, Exhibition Visit
14:00 - 15:20
Professional Tracks - Part 2 (Quality & Regulation, Digital Healthcare, Design Practices)
15:20 - 16:00
Happy Hour, Summary, Lucky Draws
Keynote Speakers (General Assembly)
(click here for detailed track agenda)
09:00 - 09:10
Welcome Notes
Shuka Zernovizky
Founder, MDI
09:10 - 9:30
Promoting an Innovative Culture in a Large Level 1 Trauma Public Hospital - A Challenge or an Advantage?
Dr. Erez Barenboim, MD, MHA
CEO, RABIN Medical Center (Belinson & HaSharon hospitals)
09:30 - 09:50
Health Intelligence: Redefining Prevention, A Technology-Driven Health Shield
Dr. Sharon Alroy - Preis, MD, MPH, MBA
Director of Public Health Directorate, Israeli Ministry of Health
09:50 - 10:10
AI and Healthcare: The Potential and the Missing Link
Ziv Mandl
CEO, Matrix R&D Services and Offshore, Co - CEO, John Bryce
10:10 - 10:40
Panel: The Generative AI Revolution: Innovations Shaping 2026
Moderator: Moshe Klaiman, CEO & CTO, Matrix Medika
Liron Freind-Saadon, Director, Head of Developer Relations and Alliances - Europe and Israel, NVIDIA
Assaf Parker, Head of Digital Health Technologies, Ministry of Health
Talor Sax, Partner, eHealth Ventures
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Quality & Regulation Track
(click here for detailed track agenda)
Moderator:
Ira Hadas, B.Sc, HC-MBA, Quality & Regulatory Affairs Specialist - Medical Devices
11:20 - 11:40
Change Control - Friend or Foe?
Dr. Dorit Nahari
VP Global Quality and Regulatory Affairs, Insightec
11:40 - 12:00
USA Here We Come - The Story of Pulsenmore ES De Novo Approval
Israel A. Citron MBA, MSc
Vice President Regulatory Affairs and Quality Assurance, Pulsenmore
12:00 - 12:20
Cybersecurity Processes Across the Lifecycle - Security Built-In, Not Bolted-On
Margalit Anukov
VP QA/RA, Matrix Medika
12:20 - 12:40
De-Risking Your Use-Related Risk Analysis: Human Factors guidelines for Regulatory Compliance
Becky Moses
Human Factors Practice Leader, Core Human Factors
12:40 - 13:00
Is Europe Still Worth It? MDR, IVDR, and MDSAP as Strategic Market Access Levers
Fatimazahra Meskini, Certification Manager, GMED
Ehab Amen, Certification Director, GMED
13:00 - 14:00
Lunch, Exhibition Visit
14:00 - 14:20
How to Navigate the Usability Journey? Hard-Won Lessons for Israeli Med-Tech
Yael Shavit, PhD
Senior Usability & UX Expert, Cognit UX Experts
14:20 - 14:40
The Future of Medical Device Regulation: Navigating the MDR/IVDR 2.0 Revision
Sharon Konforty Wissmark
Project Manager, Lead auditor and Technical documentation Reviewer, DEKRA Certification
14:40 - 15:00
FDA Pressure Points of AI Regulation
Michael (Moshe) Kasser
Senior Director of Regulatory Strategy, Hogan Lovells
15:00 - 15:20
From Vision to Implementation and Success. The FDA Regulatory Journey of Theranica From Then Till Today
Dr. Dagan Harris, PhD, MHA
VP Clinical & Regulatory Affairs, Theranica Bio-Electronics
Digital Healthcare Track
(click here for detailed track agenda)
Sponsored by:
Moderator:
Idit Klaiman, VP Delivery & Projects, Matrix Medika
11:20 - 11:40
Farewell Gift - A Forward-Looking Summary of 25 Years of Digital Health - From the Era of Punched Cards to Gen AI
Moshe Klaiman
CEO & CTO, Matrix Medika
11:40 - 12:00
The Real-Time Hospital - The New Generation of Healthcare IoT
Dr. Amit Lehavi
CEO, QLOG
12:00 - 12:20
Predicting Momentum: Mapping Digital Health Trends through Real-World Success
Nurit Kantarovich, VP of Strategic Partnerships, Arieli Group, Co-director, SHAAR Healthcare Innovation Hub
Shlomit Steinberg-Koch, Co-Founder & CEO, Predicta Med
12:20 - 12:40
From Data to Impact: Managing Disease Outbreaks Through Health Intelligence
Gilat Schreiber
Head of Health Intelligence Agency, Israel Ministry of Health
12:40 - 13:00
When Medical AI Gets It Wrong: Practical Security Lessons for AI-Driven Healthcare
Erez Metula
CEO, AppSec Labs
13:00 - 14:00
Lunch, Exhibition Visit
14:00 - 14:20
Imaging Systems Cloud Strategy
Asaf Agler
Key Account Manager, Philips
14:20 - 14:40
Digital Health - The Academic Perspective
Dr. Refael Barkan
V.P. for Innovation, Entrepreneurship and Internationalization, HIT, Founder of the Faculty of Medical Technologies
14:40 - 15:00
From Medical Devices to Integrated Platforms: RehabFlow and the Clinical Digital Lab
Yael Guggenheim
Rehabilitation Innovation Manager, Tzafon Medical Center
15:00 - 15:20
FHIR & Data Portability - A New Era in Israel
Adi Roll
FHIR IL Community Manager & National Initiative Co-Lead, 8400 - The Health Network
Design Practices Track
(click here for detailed track agenda)
Moderator:
Avner Gal, Co-founder & CEO, iRomaScents
11:20 - 11:40
Advancing Medical Device Innovation: AI Strategy Within Regulatory Boundaries
Stavit Cohen
SVP R&D, Momentis Surgical & Cordio Medical
11:40 - 12:00
Why Wearables Are Hard: Lessons from Designing a Medical Device People Actually Wear
Danny Koifman
MedTech Innovation Leader
12:00 - 12:20
Surgical AI - Taking AI Into the High Stakes, Real-time Environment of the Surgery Room
Erez Lampert
CEO & Founder, PathKeeper Surgical
12:20 - 12:40
Powering Advanced Medical Applications: Challenges, Compliance, and Innovation
Ronen Dalal
Sales Manager, Medical Division, Horizon Electronics
12:40 - 13:00
Medical in Space
Almog Zeron
CEO, Zeron - Hardware for Startups
13:00 - 14:00
Lunch, Exhibition Visit
14:00 - 14:20
How Magnetic Levitation & PC Based control transform Health Systems
Yonatan Azulai
Sales Manager & Solution Architect, Beckhoff Israel
14:20 - 14:40
The Innovation Paradox: When Technological Progress Outpaces Human Capability
Galit Kipervaser Levit
Human Factors Engineering Lead, ED&U by Aman
14:40 - 15:00
Embedded Software Quality in Medical Devices: Between Good Intentions and Day-to-Day Reality
Eyal Gerber
CEO, Novodes
15:00 - 15:20
Turning Ideas into Assets: The Medtech IP Pathway
Naum Muchnik
VP R&D & Engineering, IceCure Medical